Wednesday, June 1, 2011

self promotion.

Several opportunities have fallen into my lap recently, truly wonderful ones: to live in a cabin in the mountains and manage a cherry orchard. to play my original songs at the Viper Room. to run classes and workshops out of my friend's new studio space in santa monica.

But there's always a catch, right? The world does not grant our desires without requiring growth in return. Each of these opportunities requires me to promote myself. And self-promotion is just about the most distasteful activity I can imagine. I operate on the assumption that there are probably loads of people who are better than me at nearly everything I do. And although I love to talk about myself, I prefer that someone else bring the subject up!

I know this is anomalous behavior in this entertainment-driven city. And it's especially poor timing: I've been acting irresponsible and cruel lately, for no reason I can discern besides perhaps exhaustion, and it is hard to promote oneself when one is pretty sure that one is a hot mess.

How do I inform a non-existent fan base of my gig in June so that I can fill that room with an audience? How do I convince a gentleman farmer that a 30-something single mom is the ideal orchard manager? How do I advertise basket-making and songwriting and book-binding courses so that I can make a living doing the things that I love? This is not my world or my skill set. But nevertheless, the excitement is carrying me along, and I am determined to move through it.

So far I have set up a facebook page as a musician (here it is: like me, like me! ) even though I feel embarrassed every time I think about it. My friend and I have begun to think up really fun publicity stunts---stilts and puppet shows and busking in the streets---to promote the gig on June 21st. I am eating a lot of cherries. And although I've not yet figured out how to promote my studio classes, I have been to the studio in question. Baby steps.

Wish me luck. And, of course, if you have any advice for me, I'm all ears.

1 comment:

  1. Ugh! I hate self-promotion too! If I didn't I would probably be president by now! All this sounds exciting and promising. Also, when you think of the horrors of self-promotion, think of all of the talentless minions who are professing themselves genius, every day!!!